Estimate how many inbound calls your team misses in a typical week.
Use your typical job value, booked service value, or average customer value.
What percentage of answered opportunities typically become paying customers?
How many calls are you typically receiving from Google Local Services Ads each week?
This estimates what share of paid LSA calls go unanswered or are not handled fast enough.
Editable assumption for what you are paying, on average, per LSA call or lead.
Use your typical job or customer value for LSA-sourced business.
If those calls were answered and handled well, what portion would normally turn into revenue?